“The brand of The League is really for these ambitious driven, young professionals that want to date other ambitious, driven young professionals,” explained Amanda Bradford, founder of The League. Instead, young professionals looking for a suitable mate are flocking to apps like The League and syncing their Linked In profile in the hopes that their resumes will help seal the deal and find them someone special.Bradford became interested in online dating after becoming single following the end of a five-year relationships.She started her online hunt while finishing her master’s degree in business at Stanford and found she was running into the same problem over and over again.There was no context to their profiles – just their name and their photo. “I felt like I should just go ahead and create an app that I myself wanted to use and solve all the pain points I had identified on the other apps,” she said. Launched in San Francisco in November 2014, it has since spread to New York and is expected to launch in Los Angeles and London in the coming months.What makes The League special, according to Bradford, is that it is synced with Linked In and Facebook.It used to be that if you wanted to meet someone of a certain caliber, you would venture to a particular bar. And you’ll have to be driven to make it into The League – there’s a waiting list 100,000 people long.There would be a line at the door with a strict doorman and inside would be a collection of beautiful people, all deemed special because they’d made it past the velvet rope. “Our requirements for women are just as rigorous as our requirements for men.
That’s the kind of ethos that we want our community to have.” The League has been described as Tinder for the elites.
“Users are getting that true sense of who someone is through a highly accountable and trustworthy network.” In addition to Be Linked, there are apps for those looking for an even more niche dating app than The League.
Among them is Luxy, self-described as Tinder without the poor people.
Once part of The League, its members receive five new matches every day at 5pm – the so-called “happy hour”.
Linking online dating apps to Linked In was “a stroke of genius”, according to Rick Nguyen, a 28-year old entrepreneur and co-founder of Spot Trender.