On 2 February 2018, it was later released as the soundtrack's third single. Marc Hogan of Spin says that Tesfaye's samples tend "to draw from rock critic-approved sources, though generally ones that already share elements of his sexual menace", with samples of artists such as Beach House, Siouxsie and the Banshees and Aaliyah.
This marks the second collaboration between Tesfaye and Lamar after the song "Sidewalks" on the Starboy album. Hermione Hoby of The Guardian characterizes Tesfaye's songs as "narcotised-slow jams" and delineates their message as "partying is an existential experience, sex is fraught with alienation, and everything registers as unreal and unsettling".
Tesfaye accompanied Drake at his various shows, often performing as the opening act for shows scheduled at the Molson Canadian Amphitheatre, as well as appearing at the second annual OVO Fest in July.
This was three weeks prior to his contributions to the soundtrack for The Hunger Games: Catching Fire (2013), contributing "Devil May Cry", as well as featuring on Sia's "Elastic Heart".
He was later featured on Lil Uzi Vert's debut album and Gucci Mane's eleventh studio album Mr. He gained a Grammy nomination for Best Urban Contemporary Album at the 60th Annual Grammy Awards for Starboy and ended up winning the award.
On 31 January 2018, Top Dawg Entertainment revealed the full tracklist of the Kendrick Lamar-curated Black Panther soundtrack album with The Weeknd featured on one of the tracks, "Pray for Me". Considine finds his singing's "tremulous quality" similar to Michael Jackson, but writes that he eschews Jackson's "strong basis in the blues" for a more Arabic-influenced melisma.
They featured the visual identity of the new album with Oxcy — the album's mascot — printed on one side.
In November 2015, to further promote Beauty Behind the Madness, Tesfaye collaborated with PAX Labs to release a limited edition version of the PAX 2 vaporizer, an electronic cigarette that could be used in shows during The Madness Fall Tour.
His second album, Beauty Behind the Madness, which became his first number-one album on the US Billboard 200, included the number-three single "Earned It" and produced the number-one singles "The Hills" and "Can't Feel My Face".Tesfaye appeared on "6 Inch", the fifth song on Beyoncé's Lemonade.He was announced by Spotify as being among the top five most streamed artists in their first year partnering with Sony to provide the streaming service on the Play Station 4.The latter proved to be the second lead single from the soundtrack.The remix was well-received, and came days prior to the announcement of Tesfaye's first headlining tour, entitled the King of the Fall tour.